Engagements
Auringon is the consulting practice of Jonathan Internicola. I build what the plan still needs, and step out once your team runs it. I work with startup founders, funders, and consultancies. Here’s how an engagement works, and the shapes it takes.
How an engagement works
The first call is two questions: what are you trying to make real, and how big is it. From there I lay out a few ways in: what each involves, what you walk away with. Together, we pick one. Whichever it is, the ending is set on day one: an end date, or the number that ends it.
The shapes an engagement takes
Read
The return that hasn’t shown up.
A two-week read from the outside. Point me at a feature, a team, a program, or the seams between them. I find where it’s stuck and what to fix first. Each fix comes sized and assigned: what it takes, and who on your team owns it.
What I find is yours whether you hire me again or not. If a build follows, it starts from the read.
Build
What the plan still needs.
I take point on building what you don’t have yet, at whatever size the plan calls for. I embed with your team, build it, and leave it running.
- A capability. A few weeks to automate a support queue or stand up an analytics stack.
- A practice. A product team or a service line takes months, and most of them go to hiring and habits.
- The operation. The interim seat: chief product or operating officer, with the end date set on day one. I build the team that replaces me.
Turn
The number where it should be.
Together we set the target, say a satisfaction score or a revenue line, and agree on how much latitude I have. I build across your teams until the number moves. I’m paid on performance.
The number can be one that exists and has to turn around, or new revenue from something you already own, built into a line of business that sits under you. Either way, the engagement ends when the number is where we set it. If it’s a new line, you keep what I build, and I’m paid on what it earns without me: a share, for a set term, then it’s all yours.
Founders, funders, and consultancies.
For founders
You hire me directly. If you know what you need, name it: the number that has to move, or the capability that’s missing. We make it real. If you’re not sure, we start with a read and find what’s breaking where. The work runs as small as one feature in a short sprint, or as big as the interim seat, building what the company stands on: a team, a system.
Shipping a new service line in chaos →For funders
Venture fund or foundation, you wrote a check for a plan. If something feels off, start with a read: two weeks from the outside, and what I find goes to both of you. If the team is missing a skill the plan needs, I embed with them and help them build what they sold you. Nothing starts unless the team wants it. And what one team needed, the next usually does too: the engagement repeats across a portfolio, one team at a time.
What the money bought: a product practice inside a regulator →For consultancies
A subcontracted seat. Put me on the bid, the delivery, or the handoff between them. I bring a decade inside urban and civic tech, from city agencies to govtech vendors. If the bid is live, I help your solution team figure out the one that wins. I’ve sat on the evaluating side. If a delivery is stuck, point me at it for a read. The account stays yours. And to grow it, I work from inside the delivery: spotting the next piece of work, shaping it, and getting it in front of the client.
Growing an account from the inside →Not sure which one fits?
That’s what the first call is for. Thirty minutes, no pitch.
hello@auringon.com or book a 30-minute call →